中秋國慶假日安徽文化旅游市場消費升溫明顯

十一春節十一春節港灣，我國空氣指數以晴到多云為主要，期間進行陰雨空氣指數。近日十一春節、十一春節春節端午佳節雙節相互疊加，是在新冠支氣管炎病新冠疫情隱患排查治理贏得嚴重戰略性科技成果后的第一次個放長假，人們對十一春節十一春節港灣企業文化水平度假旅行憧憬更高些。我國各景點景區詳細認真落實“電話預約、避免過量、錯峰”追求，全面提升很安會出產、病新冠疫情隱患排查治理、總合領域監管、文化水平度假旅行等事業強度，企業文化水平度假旅行港灣領域交通秩序井然，無嚴重度假旅行很安會安全生產事故進行，無嚴重度假旅行投述，十一春節、十一春節節日圖片節日氣氛濃郁，住戶出游標準飽滿，民俗風情游、鄉間游、晚間游、自架游親子互動游等成出游優選。據推算，全區1-8日累積商務接待外國游客5003.79萬人次，按可比直徑同比增長率增速康復78.07%；變現度假旅行年收入313.40億美金，按可比直徑同比增長率增速康復72.41%。

　　一是假日文化旅游市場安全有序。假(jia)日期間，我省落實假(jia)日旅游(you)(you)工作協調聯動(dong)機制(zhi)，宣傳、發改、公安(an)、交通、衛(wei)健、應急、市場監管、氣象(xiang)等(deng)部門齊抓共(gong)管，開展(zhan)了3輪假(jia)日旅游(you)(you)安(an)全(quan)(quan)督查(cha)檢查(cha)，頻次高(gao)、力度(du)大、不間斷，做到(dao)地(di)區全(quan)(quan)覆蓋、假(jia)期全(quan)(quan)覆蓋、業態類型全(quan)(quan)覆蓋，全(quan)(quan)省累計出(chu)(chu)動(dong)文化旅游(you)(you)執(zhi)法人(ren)(ren)(ren)員20973人(ren)(ren)(ren)次，檢查(cha)經營(ying)單位(wei)9418家，確(que)保安(an)全(quan)(quan)責任和疫(yi)情防控措(cuo)施落實到(dao)位(wei)。各地(di)及時發布出(chu)(chu)游(you)(you)溫馨(xin)提(ti)(ti)(ti)(ti)(ti)示，提(ti)(ti)(ti)(ti)(ti)醒(xing)游(you)(you)客(ke)(ke)共(gong)同(tong)做好防疫(yi)，出(chu)(chu)行(xing)(xing)前(qian)(qian)(qian)提(ti)(ti)(ti)(ti)(ti)前(qian)(qian)(qian)測量體溫，申領安(an)康碼；出(chu)(chu)行(xing)(xing)時，人(ren)(ren)(ren)員密集(ji)處以(yi)及公共(gong)場所室內(nei)注意戴(dai)好口罩，減少聚集(ji)。提(ti)(ti)(ti)(ti)(ti)前(qian)(qian)(qian)發布景區溫馨(xin)提(ti)(ti)(ti)(ti)(ti)示等(deng)，提(ti)(ti)(ti)(ti)(ti)醒(xing)游(you)(you)客(ke)(ke)共(gong)同(tong)遵守秩序(xu)(xu)，提(ti)(ti)(ti)(ti)(ti)前(qian)(qian)(qian)預約(yue)門票(piao)。教育(yu)引導游(you)(you)客(ke)(ke)注意自(zi)身安(an)全(quan)(quan)防范(fan)，審慎(shen)參與高(gao)風險項目，不擅自(zi)進入(ru)“游(you)(you)客(ke)(ke)止步”等(deng)區域(yu)，共(gong)同(tong)營(ying)造安(an)全(quan)(quan)、文明(ming)、有序(xu)(xu)的文旅市場環(huan)境。

　　二是假日文化旅游消費升溫明顯。中秋(qiu)國慶長假，我(wo)省各地(di)以(yi)擴大(da)內需、促(cu)進消(xiao)費為(wei)著力(li)點，主動適應旅游(you)趨勢變化，有效滿足游(you)客差異化、多樣(yang)化的體(ti)驗需求。

　　國慶假日市場預熱充分。節(jie)(jie)前，省文(wen)化和旅游(you)(you)(you)廳面向長三角(jiao)地(di)(di)區(qu)開展了“美好安(an)徽迎客(ke)(ke)(ke)長三角(jiao)”系列(lie)活動(dong)(dong)，在上海(hai)、杭州、南京順利舉行城市推介會，發布了安(an)徽旅游(you)(you)(you)惠(hui)(hui)民(min)手冊(ce)，集中推出(chu)自駕、美食、康養、研學、紅色(se)旅游(you)(you)(you)等(deng)(deng)八大類近百條安(an)徽文(wen)旅精品線路(lu)，聯動(dong)(dong)200家(jia)省內及長三角(jiao)地(di)(di)區(qu)媒體進行線上宣傳，為各(ge)地(di)(di)游(you)(you)(you)客(ke)(ke)(ke)秋游(you)(you)(you)江淮(huai)提供詳盡的導覽圖(tu)。根(gen)據(ju)游(you)(you)(you)客(ke)(ke)(ke)調查，假(jia)日(ri)期間外省游(you)(you)(you)客(ke)(ke)(ke)市場逐漸恢復，滬蘇浙來皖游(you)(you)(you)客(ke)(ke)(ke)占比(bi)超(chao)50%。同時，各(ge)地(di)(di)結(jie)合(he)全(quan)省第(di)七屆“文(wen)旅融合(he)惠(hui)(hui)享生活”文(wen)化惠(hui)(hui)民(min)消(xiao)費(fei)季，在節(jie)(jie)前紛紛發布假(jia)日(ri)文(wen)旅惠(hui)(hui)民(min)活動(dong)(dong)預告，淮(huai)北、合(he)肥、蕪湖、池州、黃山等(deng)(deng)地(di)(di)在節(jie)(jie)前發放文(wen)旅消(xiao)費(fei)券(quan)，累計超(chao)過(guo)2500萬元(yuan)，進一步(bu)增強游(you)(you)(you)客(ke)(ke)(ke)消(xiao)費(fei)信(xin)心，刺激假(jia)日(ri)文(wen)旅消(xiao)費(fei)。

　　文旅消費體驗日趨多樣。鄉村(cun)旅游(you)(you)(you)(you)(you)成(cheng)首(shou)(shou)選。調(diao)查(cha)顯示(shi)(shi)， 70.9%的(de)(de)(de)(de)居(ju)民(min)(min)假(jia)期選擇(ze)到自(zi)(zi)然景(jing)(jing)觀和鄉村(cun)旅游(you)(you)(you)(you)(you)點休(xiu)閑度(du)(du)假(jia)。宣(xuan)城水東古鎮(zhen)(zhen)舉(ju)(ju)(ju)辦蜜棗(zao)文(wen)化(hua)旅游(you)(you)(you)(you)(you)節(jie)(jie)(jie)，吸引各(ge)地游(you)(you)(you)(you)(you)客(ke)(ke)看割(ge)棗(zao)技藝(yi)比賽，品千年(nian)甜蜜古鎮(zhen)(zhen)。黃山歙縣以(yi)“江南(nan)(nan)好(hao)個(ge)秋(qiu)，自(zi)(zi)在(zai)徽州(zhou)(zhou)(zhou)府”為(wei)主(zhu)題，舉(ju)(ju)(ju)辦2020年(nian)首(shou)(shou)屆秋(qiu)禧節(jie)(jie)(jie)，包含知秋(qiu)、訪秋(qiu)、賞(shang)秋(qiu)、探秋(qiu)等(deng)(deng)(deng)(deng)十大主(zhu)題，邀請(qing)四方來客(ke)(ke)共(gong)賞(shang)徽州(zhou)(zhou)(zhou)秋(qiu)景(jing)(jing)。滁州(zhou)(zhou)(zhou)、宿州(zhou)(zhou)(zhou)等(deng)(deng)(deng)(deng)地圍(wei)繞“慶(qing)豐收(shou)，迎小康”主(zhu)題，推出(chu)(chu)農耕(geng)研學、生(sheng)(sheng)態體(ti)驗、特色美(mei)(mei)食(shi)等(deng)(deng)(deng)(deng)鄉村(cun)游(you)(you)(you)(you)(you)產品，邀請(qing)市(shi)民(min)(min)游(you)(you)(you)(you)(you)客(ke)(ke)參(can)(can)與(yu)農事體(ti)驗、品味(wei)(wei)農耕(geng)文(wen)化(hua)。民(min)(min)俗文(wen)化(hua)受(shou)偏愛。假(jia)日期間參(can)(can)與(yu)過(guo)文(wen)化(hua)休(xiu)閑活(huo)(huo)動(dong)(dong)的(de)(de)(de)(de)游(you)(you)(you)(you)(you)客(ke)(ke)占比達(da)55.5%，文(wen)化(hua)消(xiao)費(fei)市(shi)場(chang)加(jia)速復(fu)蘇。馬鞍山采石古鎮(zhen)(zhen)“夢回大唐，樂(le)舞盛宴”展(zhan)現盛唐風采。安慶(qing)市(shi)開展(zhan)“十一”黃梅戲展(zhan)演周，禮贊全(quan)面小康。黃山黎陽in巷第八(ba)屆文(wen)化(hua)藝(yi)術節(jie)(jie)(jie)期間，黎陽仗鼓(gu)、板凳龍、舞大刀等(deng)(deng)(deng)(deng)民(min)(min)俗表(biao)演吸引數萬名游(you)(you)(you)(you)(you)客(ke)(ke)駐足觀看。蚌(bang)埠市(shi)圖書館(guan)以(yi)孔(kong)(kong)子(zi)誕辰及(ji)中(zhong)秋(qiu)佳(jia)節(jie)(jie)(jie)為(wei)契機，開展(zhan)祭孔(kong)(kong)子(zi)、學禮儀、猜燈(deng)謎(mi)等(deng)(deng)(deng)(deng)活(huo)(huo)動(dong)(dong)，弘(hong)揚(yang)中(zhong)華美(mei)(mei)德和優秀(xiu)(xiu)傳(chuan)(chuan)統(tong)文(wen)化(hua)。滁州(zhou)(zhou)(zhou)市(shi)文(wen)化(hua)館(guan)舉(ju)(ju)(ju)辦中(zhong)秋(qiu)非(fei)遺研學活(huo)(huo)動(dong)(dong)，設計了非(fei)遺花(hua)草紙燈(deng)制作、手(shou)工打(da)月(yue)餅等(deng)(deng)(deng)(deng)趣味(wei)(wei)活(huo)(huo)動(dong)(dong)。夜(ye)間出(chu)(chu)游(you)(you)(you)(you)(you)熱(re)(re)度(du)(du)高。各(ge)重(zhong)點景(jing)(jing)區(qu)、主(zhu)題樂(le)園以(yi)“喜(xi)迎中(zhong)秋(qiu)，歡度(du)(du)國(guo)(guo)慶(qing)”為(wei)主(zhu)題，推出(chu)(chu)燈(deng)光(guang)(guang)秀(xiu)(xiu)、煙花(hua)秀(xiu)(xiu)、國(guo)(guo)潮(chao)夜(ye)游(you)(you)(you)(you)(you)、民(min)(min)俗夜(ye)游(you)(you)(you)(you)(you)等(deng)(deng)(deng)(deng)活(huo)(huo)動(dong)(dong)，有(you)效(xiao)激(ji)發了居(ju)民(min)(min)夜(ye)間消(xiao)費(fei)需求(qiu)。六安悠然蘭溪(xi)景(jing)(jing)區(qu)的(de)(de)(de)(de)千年(nian)絕(jue)技“打(da)鐵(tie)花(hua)”，為(wei)游(you)(you)(you)(you)(you)客(ke)(ke)獻上“火樹銀花(hua)不夜(ye)天”的(de)(de)(de)(de)壯觀演出(chu)(chu)。蕪湖(hu)市(shi)博(bo)物館(guan)推出(chu)(chu)“花(hua)好(hao)月(yue)圓，夜(ye)游(you)(you)(you)(you)(you)蕪博(bo)”活(huo)(huo)動(dong)(dong)，游(you)(you)(you)(you)(you)長街夜(ye)市(shi)、猜燈(deng)謎(mi)、品美(mei)(mei)食(shi)，還有(you)手(shou)工燈(deng)籠、投(tou)壺等(deng)(deng)(deng)(deng)趣味(wei)(wei)活(huo)(huo)動(dong)(dong)反響熱(re)(re)烈。方特國(guo)(guo)潮(chao)夜(ye)游(you)(you)(you)(you)(you)現場(chang)，將(jiang)創意潮(chao)流與(yu)傳(chuan)(chuan)統(tong)經典相結合，帶(dai)領游(you)(you)(you)(you)(you)客(ke)(ke)感受(shou)國(guo)(guo)韻之(zhi)美(mei)(mei)。合肥半島花(hua)溪(xi)樂(le)園舉(ju)(ju)(ju)辦的(de)(de)(de)(de)夜(ye)影(ying)秀(xiu)(xiu)，亳州(zhou)(zhou)(zhou)、池州(zhou)(zhou)(zhou)、銅陵等(deng)(deng)(deng)(deng)地舉(ju)(ju)(ju)辦的(de)(de)(de)(de)電音(yin)燈(deng)光(guang)(guang)秀(xiu)(xiu)，讓游(you)(you)(you)(you)(you)客(ke)(ke)感受(shou)夜(ye)游(you)(you)(you)(you)(you)光(guang)(guang)影(ying)魅力。租車自(zi)(zi)駕(jia)(jia)(jia)受(shou)青(qing)睞。自(zi)(zi)由度(du)(du)高、安全(quan)私(si)密的(de)(de)(de)(de)租車自(zi)(zi)駕(jia)(jia)(jia)游(you)(you)(you)(you)(you)滿(man)足游(you)(you)(you)(you)(you)客(ke)(ke)對公(gong)共(gong)衛(wei)生(sheng)(sheng)安全(quan)的(de)(de)(de)(de)要(yao)求(qiu)，成(cheng)為(wei)熱(re)(re)點。節(jie)(jie)(jie)前(qian)推出(chu)(chu)的(de)(de)(de)(de)皖浙1號公(gong)路、皖南(nan)(nan)川藏線(xian)(xian)、大別山風景(jing)(jing)道等(deng)(deng)(deng)(deng)10條(tiao)自(zi)(zi)駕(jia)(jia)(jia)精品線(xian)(xian)路，深(shen)受(shou)自(zi)(zi)駕(jia)(jia)(jia)游(you)(you)(you)(you)(you)客(ke)(ke)喜(xi)愛。調(diao)查(cha)顯示(shi)(shi)，假(jia)日期間選擇(ze)自(zi)(zi)駕(jia)(jia)(jia)到景(jing)(jing)區(qu)游(you)(you)(you)(you)(you)玩(wan)的(de)(de)(de)(de)游(you)(you)(you)(you)(you)客(ke)(ke)占比達(da)58.5%，全(quan)省重(zhong)點監測(ce)的(de)(de)(de)(de)30家景(jing)(jing)區(qu)停車場(chang)使用率為(wei)78.0%，九華山風景(jing)(jing)區(qu)、徽州(zhou)(zhou)(zhou)古城、宿州(zhou)(zhou)(zhou)皇(huang)藏峪、淮南(nan)(nan)龍湖(hu)公(gong)園等(deng)(deng)(deng)(deng)成(cheng)自(zi)(zi)駕(jia)(jia)(jia)出(chu)(chu)行熱(re)(re)門景(jing)(jing)區(qu)。境(jing)內定(ding)制游(you)(you)(you)(you)(you)升溫(wen)。受(shou)疫(yi)情影(ying)響，出(chu)(chu)境(jing)旅游(you)(you)(you)(you)(you)需求(qiu)轉化(hua)為(wei)境(jing)內旅游(you)(you)(you)(you)(you)消(xiao)費(fei)，定(ding)制游(you)(you)(you)(you)(you)、私(si)家團(tuan)、小包團(tuan)等(deng)(deng)(deng)(deng)形式受(shou)游(you)(you)(you)(you)(you)客(ke)(ke)喜(xi)愛。根據抽樣調(diao)查(cha)，26%的(de)(de)(de)(de)旅行社國(guo)(guo)慶(qing)期間組織了定(ding)制游(you)(you)(you)(you)(you)/小眾團(tuan)等(deng)(deng)(deng)(deng)業務，“疫(yi)情”、“安全(quan)”是(shi)跟團(tuan)游(you)(you)(you)(you)(you)客(ke)(ke)主(zhu)要(yao)關心的(de)(de)(de)(de)因素(su)。黃山、宣(xuan)城、池州(zhou)(zhou)(zhou)等(deng)(deng)(deng)(deng)皖南(nan)(nan)路線(xian)(xian)成(cheng)定(ding)制出(chu)(chu)游(you)(you)(you)(you)(you)熱(re)(re)門選擇(ze)。

　　三是文明旅游引領社會風尚。節前，省(sheng)文(wen)(wen)化和旅(lv)(lv)游(you)廳印發《關于在全省(sheng)文(wen)(wen)化和旅(lv)(lv)游(you)行(xing)業開(kai)(kai)展制(zhi)止餐(can)(can)飲(yin)(yin)浪費行(xing)為的通知(zhi)》，持續開(kai)(kai)展“光盤行(xing)動(dong)”，推行(xing)分餐(can)(can)自(zi)助、使用公(gong)筷公(gong)勺等(deng)(deng)文(wen)(wen)明就餐(can)(can)方式，引導游(you)客(ke)文(wen)(wen)明旅(lv)(lv)游(you)。各地(di)積極(ji)響應(ying)，宿(su)州市(shi)出臺《宿(su)州市(shi)制(zhi)止餐(can)(can)飲(yin)(yin)浪費行(xing)為條例》，亳州市(shi)組織制(zhi)止餐(can)(can)飲(yin)(yin)浪費行(xing)為進景區等(deng)(deng)“五進”活(huo)動(dong)，池州、馬鞍山、宣城、阜陽等(deng)(deng)多地(di)發出文(wen)(wen)旅(lv)(lv)行(xing)業“節約(yue)(yue)糧(liang)食，光盤行(xing)動(dong)”倡(chang)議(yi)書。文(wen)(wen)旅(lv)(lv)企業主動(dong)作(zuo)為，星級飯店、旅(lv)(lv)游(you)景區內餐(can)(can)飲(yin)(yin)場所推出“半份半價(jia)、小份適價(jia)”等(deng)(deng)方式，合肥市(shi)巢湖中廟景區開(kai)(kai)展“光盤行(xing)動(dong)，送碗幸(xing)福”打卡(ka)活(huo)動(dong)，引導游(you)客(ke)杜絕餐(can)(can)飲(yin)(yin)浪費，注意(yi)理性購(gou)物、綠色消費，樹立(li)節約(yue)(yue)健康文(wen)(wen)明的飲(yin)(yin)食文(wen)(wen)化。根據(ju)游(you)客(ke)調查，超九(jiu)成游(you)客(ke)旅(lv)(lv)程中做到了“光盤行(xing)動(dong)，杜絕餐(can)(can)飲(yin)(yin)浪費”，文(wen)(wen)明出游(you)理念深入人心。

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